Fashion photographer Theo Sion captured Just Cavalli‘s Spring Summer 2019 advertising campaign featuring models Dipti Sharma, Molly Smith, Connor Newall, and Kit Warrington. Styling is work of Max Pearmain.
“A perpetually evolving tribe. A focus on dynamism, taking up the codes of movement and contemporaneity. Vibrant colours and moving silhouettes take, transmitting the active essence of the garments and the independent spirit of the wearer. The background to this clear visual portrayal is a geometric and linear composition that frames the figures, emphasising their dynamism. A regular and schematic set-up that contrasts with the captivating fluidity of the collection, creating a high-impact set which highlights the glamour appeal of the womenswear and the bold street vibe of the men’s lines. Completing the collection, the Eyewear and Time & Jewelry lines, presented through a series of ad hoc frames that capture their vibrant essence. An advertising campaign that embodies the dynamic codes, reinterpreting its heritage in an increasingly current visual form. And showcasing the young, captivating world according to a new perspective.“
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