Discover Dior‘s Pre-Fall 2019 advertising campaign featuring actress and brand’s ambassador Jennifer Lawrence captured by fashion photographer Zoe Ghertner. In charge of styling was Elin Svahn, with set design from Mary Howard, creative direction by Fabien Baron, and art direction by Margot Populaire. Beauty is work of hair stylist Shay Ashual, and makeup artist Fulvia Farolfi. Works by the American artist Sheila Hicks create a made-to-measure decor.
“This encounter between art, traditional kinds of savoir-faire and fashion, heritage and creativity push the boundaries to convey a committed, singularly modern vision of femininity according to Dior. Here, we see the already-iconic 30 Montaigne bag recast in the Dior Oblique canvas, a signature motif that also appears on the emblematic Dior Book Tote, now also in a small version for the first time.
The Lady Dior, Saddle and Diorcamp bags appear in new materials, embellished with straps for greater freedom of movement, while asymmetrical jewels punctuate this contemporary silhouette, a true celebration of individuality. A form of self-expression destined, as Maria Grazia Chiuri puts it, to inspire and encourage every woman to ‘make her voice heard.‘”
Artwork Courtesy Sheila Hicks and Sikkema Jenkins & Co, New York.
Photography Zoe Ghertner for ©DIOR