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Rihanna’s New FENTY Label With LVMH is Here

Discover the campaign video

Luxury goods conglomerate LVMH has announced the launch of Fenty, a new maison developed by Rihanna, as the first black woman to be heading a major fashion house in Paris

The brand reflects Riri’s personal style and features ready-to-wear, footwear, accessories, and eyewear. Fenty will release ‘See-Now-Wear-Now’ collections outside of the traditional fashion week schedule + special-edition pieces.

Bally US

Big day for the culture. Thank you Mr. Arnault for believing in this little girl from the left side of an island, and for giving me the opportunity to grow with you at LVMH. This is proof that nothing is impossible. – said Rihanna on her Instagram 

The entire collection will be available on fenty.com on May 29 and at a Paris pop-up on May 24.

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