Top model Anna Ewers stars in Liu Jo‘s Fall Winter 2019.20 advertising campaign lensed by fashion photography duo Mert Alas & Marcus Piggott. In charge of styling was Sissy Vian, with art direction from Macsiotti.
“Liu Jo’s bold, assertive style evolution is what has made its pieces truly recognisable. #Glamourizing is the interpretation of an extraordinary journey, in which femininity and glamour are reaffirmed by distinctive details, translated in an inimitable visual identity that sees Anna Ewers, interpreter of the brand’s most authentic codes, retrace the iconic magnetism of Mert & Marcus.
A delicate orchid, a radiant duo. Symbolic elements recount the two sides that coexist in every woman through a new concept: natural glam. Lightness and sensuality come together in an unprecedented story, becoming complementary elements that, just like different strokes of colour, compose the portrait of a self-aware and independent form of femininity.“
Photography © Mert Alas & Marcus Piggott for Liu Jo