Designers Matthew Dainty and Ben Cottrell took COTTWEILER men’s show online with a digital runway, released on June 19th, during the ongoing Paris Fashion Week.
The video format enabled them to reach a wider audience, with four story lines mirroring the different segments of the collection. The looks transition from leather and stonewashed denim to sportswear, business casual and utilitarian styles.
The backdrop of the video is based off of the designer’s recent trip to Cairo, Egypt.
We’re really trying to push the product range and collaborate with people to grow our business, as in our apparel and footwear line with Reebok and our underwear line with HOM. – Cottweiller Designer, Ben Cottrell