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#PFW: Cottweiler Spring Summer 2020 Collection

Cottweiler forged the traditional runway format and took its men’s show online

Courtesy of © Cottweiler

Designers Matthew Dainty and Ben Cottrell took COTTWEILER men’s show online with a digital runway, released on June 19th, during the ongoing Paris Fashion Week.

SPRING SUMMER 2020 MENSWEAR COLLECTIONS

Courtesy of © Cottweiler

The video format enabled them to reach a wider audience, with four story lines mirroring the different segments of the collection. The looks transition from leather and stonewashed denim to sportswear, business casual and utilitarian styles.

The backdrop of the video is based off of the designer’s recent trip to Cairo, Egypt.

Tamara Mellon
Courtesy of © Cottweiler

We’re really trying to push the product range and collaborate with people to grow our business, as in our apparel and footwear line with Reebok and our underwear line with HOM. – Cottweiller Designer, Ben Cottrell

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