Discover Editions M.R‘s Spring Summer 2020 collection inspired by tech-obsessed student life and birth of social media at the beginning of a the millennium, presented on Thursday June 20th, during the ongoing Paris Fashion Week.
“A place where sportswear becomes a uniform, where cargo shorts are the norm, relayed within the specific visual world of frat houses and their use of the Greek letter SIGMA as an abstract form of a certain idealism. At the same time we have looked to redefine a French esthetic for Éditions M.R through different visual themes inspired by the literary world, publishing houses, calligraphy but also by French traditions, hunting jackets, Houndstooth coats, striped neckties, and also by the France of the 1970s, with its corporate logos, bold striped shirts, and putty-colored hues.
The result is a collection where the casual becomes the new formal, a logo becomes a sign of elegance, where sportswear adopts French refinements in the choice of cut and fabric, in the design of transformed suits.“
Images courtesy of © Lucien Pagès Communication / Éditions M.R