Fashion designer James Long presented ICEBERG‘s Spring Summer 2020 collection, inspired by the positive rebellion, mixing and combining youth tribes and cultures, on Saturday June 8th, during the ongoing London Fashion Week Men’s.
“Proudly kicking-off with ICEBERG x PETER BLAKE who’s instantly recognisable riot of pop-art graphics cover shirt and trouser full looks, mini dresses and easy knits. His seminal Babe Rainbow and Amerika artworks (a technically intricate sweater of bird’s-eye intarsia, jacquard and embroidery), hearts, rainbows and Mod target unify across clothes and accessories and are reflected in see-now-buy-now ICEBERG x Linda Farrow shades.
A boyish Rocker zipped sleeve jacket and matching bondage trousers flash and unzip to reveal the palest candy flesh pink for men and women. And, for those who prefer Bauhaus or Iggy crooning “I love your hair”in their headphones there are navy on navy sports tailoring with tonal shirts. Or black with black tracksuits and a chic, gender fluid take on fishnet comes in the form of vests and maxi skirts. Name belts, Vibram sole trainers, trouser legs, necks and ears are adorned and drip heavy with chains: Le Goth Sportif.“
Creative Director James Long
Catwalk Show production by Blonstein
Casting by Madeleine Østile / AAMO at CLM
Hair by John Vial at Salon Sloane for Revlon Professional UK
Grooming & Make-up by Andrew Gallimore and team at CLM Hair & Make-up using PIXI by Petra
Manicure by Pebbles Aikens at The Wall Group
Elegant Touch Core Black Nails
Sunglasses ICEBERG x Linda Farrow
Catwalk music by Jeffery Hinton
James Long would like to also personally thank the Gerani family for their continued support and everyone from factory floor to design, merchandising, PR and sales for their dedication: you know who you are! We are ICEBERG famiglia!
SPECIAL THANKS TO SIR PETER BLAKE CBE RDI RA & LADY CHRISSY BLAKE
Images courtesy of © The Lobby London / ICEBERG