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#PFW: Maison MIHARA YASUHIRO Spring Summer 2020 Collection

With SS20, Maison MIHARA YASUHIRO explores underground culture and individuality

Maison MIHARA YASUHIRO
Photography © Shoji Fujii for MIHARA YASUHIRO

Maison MIHARA YASUHIRO presented Spring Summer 2020 collection that explores how people relate to subcultures and individuality today, on Friday June 21st, at Palais de Tokyo Galerie Haute, during the recently finished Paris Fashion Week.

SPRING SUMMER 2020 MENSWEAR COLLECTIONS

Maison MIHARA YASUHIRO
Photography © Shoji Fujii for MIHARA YASUHIRO
Photography © Shoji Fujii for MIHARA YASUHIRO

Today the world is driven by the internet, with digital messaging becoming our new reality. With this collection, Maison MIHARA YASUHIRO reevaluates a time when the ‘underground’ was thriving and weaves a message of authenticity through the collection. Via his own unique interpretation, Mihara Yasuhiro proposes a dynamic new take on underground culture.

Photography © Shoji Fujii for MIHARA YASUHIRO
Photography © Shoji Fujii for MIHARA YASUHIRO

Everything is not as it appears–trompe l’oeil designs reveal garments that are deceptive at a first glance. The inside out proposition breaks the rules of classic tailoring and can be seen subverting shapes of MA-1 jackets and outerwear, offering a new mood for menswear.

Photography © Shoji Fujii for MIHARA YASUHIRO
Photography © Shoji Fujii for MIHARA YASUHIRO

A European perspective is also present in the collection, with military inspired motifs recurring throughout. Following on from last season, designs featuring the fusion of two different garments also make a return. A darkly stylish attitude remains a key touchstone for the Mihara Yasuhiro man.

Bally US
Photography © Shoji Fujii for MIHARA YASUHIRO

The collection also features collaboration items with record store “DISC UNION (disc union)” a hub for independent music in Japan.

Stylist: Lambda Takahashi at Shirayama Office
Hair: Martin Cullen at Streeters
Make-Up: Joji Taniguchi by SHISEIDO
Casting: Rene de Bathory
Production: bon co., ltd, UK/US
Press Enquiries: PURPLE
Photography © Shoji Fujii for MIHARA YASUHIRO
Images Courtesy of © Purple / MIHARA YASUHIRO

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