Discover Marcelo Burlon County of Milan‘s Spring Summer 2020 Technofolk collection, that explores brand’s earthy spirit from a new angle, accelerating it for the needs of modern life, presented on Saturday June 15th, during the ongoing Milan Fashion Week.
SPRING SUMMER 2020 MENSWEAR COLLECTIONS
“The techno and the folk meet as technical fabrics swarm in prints that are in fact patches, or jacquards. The rule that always applies to County of Milan is the refusal of pre-set rules. Tailoring meets cycling, as unstructured double-breasted blazers or standard fit single breasted ones are matched with seamless cycling shorts. Extremes collide and cohabit: wide leg trousers and slim chinos, tailored shorts and loose fit denim pants. Volumes get decisive in the bowling short sleeved shirts and military over shirts; bombers, anoraks, raincoats, dynamic windbreakers flow around the body. Cycling technical garments provide an element of body consciousness.
The choice of fabrics highlights the techno aspect: iridescent coated nylon, paper-like resin tech cotton, vinyl coated cotton, light nylon bonded mesh, seamless nylon. Jacquard satin and wool and micro injected technical patches have a crafty feel.“
Creative Direction Marcelo Burlon
Art Direction Bratislav Tasic
Styling Mel Ottenberg
Art Installation Edoardo Tresoldi
Sound Designer Loco Dice
Hair Gianluigi Gargaro at Coppola
Make Up Cristiana Ceccarelli at Coppola
Backstage Direction Marchi Marcell
Backstage Coordination Ilaria Norsa
Collaborations Easy Rider & Linda Farrow
Production Of The Event Pry
Images Courtesy of © Karla Otto / Marcelo Burlon County of Milan
