Alexandra Hackett presented Studio ALCH‘s Spring Summer 2020 Single Use collection, inspired by designer’s personal plastic bag archive, on Sunday June 9th, during the ongoing London Fashion week Men’s.
“Having always found a beauty in the materiality of plastic, especially in product packaging, Alexandra’s aim was to draw attention to the treatment of them worldwide through this collection.
Garments presented explore the idea of reducing plastic consumption through innovative design methods employed to increase functionality. Key pieces feature pockets with packable carrier bags enclosed that can be removed and utilised to reduce plastic usage.
Fabrics vary from the technical nylons that are synonymous with the Studio ALCH brand ethos, to heat-fused polyethylene denims and silk pieces emblazoned with line-drawings of floating carrier bags. Summer knit pieces appear in reflective grey yarn and gilets are presented in water-repellent, insulated tactical silhouettes. The colour palette reflects the brand’s strong connection to sportswear, with pieces being presented in black, white, grey and neon yellow.
This collection features pieces from the brand’s fourth collaboration with renowned streetwear label Patta. Alexandra has deconstructed some of their key accessory pieces to be then reconstructed into a hydration vest, windbreaker and packable utility short. The range also features a collaborative harness with Greatness Dex.“
Styling: Atip W
Casting: Sarah Bunter
Hair: Eliot McQueen
Make-up: Lucy Pearson
Footwear: Nike Shox TL
Music: Air Max ’97
Special thanks to Nike London
Studio Alch would like to thank the following people for their continued support: Dylan Leadley-Watkins, Pip Pell, Robert Hackett, Louise Hackett, Rachel Dray, Oliver van Der Lugt, Meg Parry, Lisa Fu, Atip W, Sarah Bunter, Alex Blacklock, Sterling Gaspasin, Virgil Chocolate, Ella Dror, Ash Smith, Lucy Evans, Toby Leary, Callum Pearson
Images courtesy of © The Lobby London / Studio ALCH