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Shiatzy Chen Fall Winter 2019.20 photographed by Yasunari Kikuma

July 16, 2019
in Ad Campaigns, Fall Winter 2019.20 Campaigns, Female Models, Male Models, Menswear, Womenswear
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Shiatzy Chen
Photography © Yasunari Kikuma for Shiatzy Chen

Discover Shiatzy Chen‘s Fall Winter 2019.20 Guardian advertising campaign featuring supermodel and brand’s ambassador Sui He joined by Maya Derzhevitskaya and Sasha Komissarov. In charge of photography was acclaimed Japanese photographer Yasunari Kikuma (Symphonic).

Shiatzy Chen
Photography © Yasunari Kikuma for Shiatzy Chen

“Miao ethnic group lives among Miao village, they worship mysterious spirits and pass on ancient myth through generations. In folk songs, Miao people tells the stories of everything created from the earth and sky, blending withmagnificent sceneries, cascading mountains and winding rivers.

Shiatzy Chen
Photography © Yasunari Kikuma for Shiatzy Chen

The backdrop of the visual campaign is the northern mountain range in Taiwan, where angular boulder and weather-beaten mountain wall layering the texture of ages, raw and primitive nature contrasting with splendid couture, steep ravines hiding between the mines, flowing creek winding upwards; The visual guides audience to the unknown imaginary land. The flashback narrative of the film rewinds moments in time, presenting an enchanting storyof SHIATZY CHEN AW 2019 collection, portraying a captivating mystical realm.“

Shiatzy Chen
Photography © Yasunari Kikuma for Shiatzy Chen
Shiatzy Chen
Photography © Yasunari Kikuma for Shiatzy Chen
Shiatzy Chen
Photography © Yasunari Kikuma for Shiatzy Chen

Director / Photographer: Yasunari Kikuma (Symphonic)
Music / Video Edit: Kaito Sakuma A.K.A. Batic
Grading / Gaba Fukunaga
Images courtesy of © Catherine Miran Paris / SHIATZY CHEN

Tags: ad campaignsFW19menswearsupermodelsWomenswear
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