French fashion house Saint Laurent enlists pop superstar Dua Lipa to star in the campaign for their new fragrance – YSL Libre, captured by fashion photographer and director Nabil.
“Free. That’s one word that defines Yves Saint Laurent. Always on edge. Experimenting. Breaking boundaries. Turning the tuxedo into provocative women’s evening wear in the sixties. For today’s women, freedom is the ultimate luxury. It’s a state of mind. A way of playing by your own rules.
Libre Eau de Parfum is the new fragrance of freedom, a statement fragrance for those who live by their own rules. A reinvention of the floral perfume, it combines Lavender Essence from France with the sensuality of Moroccan Orange Blossom, for a unique floral fusion complemented by a daring note of Musk Accord.
What it does
Libre means free. It is a celebration of freedom: a fragrance for those who do what they want and dare to be exactly who they are. The bottle is a couture statement featuring a black asymmetric cap like a sexy couture dress, gold chains around the neck that are reminiscent of the iconic YSL it-bags, completed with the timeless Yves Saint Laurent logo.”