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Alejandra Alonso Rojas Spring Summer 2020 Womenswear Collection

With SS20 collection, Alejandra Alonso Rojas presented her vision of the modern day muse

Alejandra Alonso Rojas
© Alejandra Alonso Rojas

Fashion designer Alejandra Alonso Rojas presented her Spring Summer 2020 collection, that celebrates the strength, beauty, and power of the female figure, during the recently finished New York Fashion Week.

Spring Summer 2020 Womenswear

Alejandra Alonso Rojas
© Alejandra Alonso Rojas
Alejandra Alonso Rojas
© Alejandra Alonso Rojas

Starting with the idea of the female muse as a powerful source of artistic inspiration, Alejandra explored the influence that women had in Picasso’s and Dali’s work. Fernande Olivier, Olga Khoklova, Marie-Therese Walter, Dora Maar, Françoise Gilot and Jacqueline Roque were Picasso’s muses during his life and Dalí made hundreds of drawings and paintings of his everything “Gala”. Each woman deeply and personally affected Picasso’s and Dali’s art and life during their time together.

© Alejandra Alonso Rojas
© Alejandra Alonso Rojas

To savor the journey” is exactly what Alejandra intends to do in this collection and the future. Her pieces are for those of us who appreciate the process, want things of substance that last, and know true art is better than something rushed.

Bally US
© Alejandra Alonso Rojas
© Alejandra Alonso Rojas

This season, features several collaborations with fellow female artists, most notably the work of jewelry designer Aurora Lopez Mejia. The brand’s presentation during NYFW 2019 will be in Aurora’s studio & showroom space, as well as featuring several of her jewelry pieces in the collection look-book. Aurora is a strong female artist with a very similar ethos to Alejandra’s brand, and her body of work is filled with elements of poetic storytelling. Inspired by the world’s architecture of nature, Aurora has been conceptualizing and creating hand inscribed art, sculptures, and wearable talismans for the last 30 years.

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