Discover ANNAKIKI‘s Spring Summer 2020 collection, that explores a surreal journey of a girl from the future, who travels back to the 1980s from the year 2080, on Wednesday September 18th, during the recently finished Milan Fashion Week.
“During a time when the world economy experienced a recovery, social classes divided and clothing became an important means for people to express their individuality. Independent, professional women subverted tradition and displayed their originality with a colorful, powerful, exaggerated style of dressing.
In the time before the internet and social media era, social activities involved people directly interacting at cocktail parties, dances and dinner parties with pop music by Madonna and Prince playing in the background. The time travelling ANNAKIKI girl blends the blazing style of feminism in the 80s into a brilliant collision of the future.
The “2080” collection combines a masculine/feminine contrast, a signature of ANNAKIKI’s quirky style, with 80s elements like contour structure, wide shoulder power suits with ties, and exaggerated sleeves. The futuristic deconstruction design reworks the professional suits of the middle class. High-waist structures and elegant, playful silhouettes lead to fun fluffy party dresses, followed by the sparkly Saturday night, psychedelic party scene, where our girl is the star of the dance. Special touches throughout include exaggerated luxury oversized accessories, exaggerated metal glasses, crystal appliqués and custom print hair scrunchies.“
Courtesy of © ANNAKIKI / PGA