French fashion house DIOR enlists the Academy Award winning actress Jennifer Lawrence to star in their JOY by Dior Eau de Parfum Intense 2019 advertising and video campaign. Dior perfumer Francois Demachy is behind the new version of JOY by Dior – Eau de Parfum Intense.
“Joy, captured at long last in a scent. JOY by Dior is an ode to pleasure and to life told through the Eau de Parfum, as bright as a smile, along with the Eau de Parfum Intense, a genuine olfactory firework.
François Demachy selected two iconic flowers from Grasse, Centifolia Rose and Jasmine Grandiflorum, delicately harvested in our fields at the break of dawn to capture their lively, colourful notes.Neroli lights the spark of this explosive composition. An olfactory burst of flowers from Grasse, custom-crafted through partnerships between Dior and its flower producers.“