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#LFW: Mimi Wade Spring Summer 2020 Collection

Discover Mimi Wade’s SS20 lookbook photographed by Marie Deteneuille

Mimi Wade
Photography © Marie Deteneuille for Mimi Wade

Designer Mimi Wade presented her Spring Summer 2020 ‘Nymph‘ collection that celebrates softcore cinema and the party girl, on September 17th, during the recently finished London Fashion Week. Photographer Marie Deteneuille captured Mimi Wade‘s Spring Summer 2020 lookbook featuring Danni Harris. In charge of styling was Dogukan Nesanir, with beauty from hair stylist Joe Burwin, and makeup artist Michelle Boggs.

Spring Summer 2020 Womenswear

Mimi Wade
Photography © Marie Deteneuille for Mimi Wade
Mimi Wade
Photography © Marie Deteneuille for Mimi Wade
Mimi Wade
Photography © Marie Deteneuille for Mimi Wade

Signature silk satin babydoll dresses are screen printed with Mock ‘Blue Movie’ posters starring Mimi herself in a variety of fairy guises. The tongue-in-cheek titles include “NYMPH’ where we see Mimi resting her head on a tree stump surrounded by beaded flowers and “Fairy Liquid” where Mimi is seen pouring fluorescent green Absynthe from a larger than life champagne saucer.

Bally US
Photography © Marie Deteneuille for Mimi Wade
Photography © Marie Deteneuille for Mimi Wade
Photography © Marie Deteneuille for Mimi Wade

Images taken by Daniel Sachon are cut out and collaged onto the prints for this season which also include a naked ‘Mimi Fairy’ perching, leaning and hugging a strawberry, digitally printed in full colour onto fleece and silk satin, plus screen printed in black onto hand dyed baby pink silk satin. We see this strawberry motif digitally printed onto updated Mimi Wade signature lace trimmed jersey pieces including a camisole, a long sleeve slash neck top and an original ‘Baby Tee’ surrounded by hand drawn fairies and a slogan which reads ‘Adult Fairy Tales’ in rainbow ombré.

Photography © Marie Deteneuille for Mimi Wade
Photography © Marie Deteneuille for Mimi Wade
Photography © Marie Deteneuille for Mimi Wade
Photography © Marie Deteneuille for Mimi Wade
Photography © Marie Deteneuille for Mimi Wade
Photography © Marie Deteneuille for Mimi Wade
Photography © Marie Deteneuille for Mimi Wade
Photography © Marie Deteneuille for Mimi Wade
Photography © Marie Deteneuille for Mimi Wade
Photography © Marie Deteneuille for Mimi Wade
Photography © Marie Deteneuille for Mimi Wade

Photography © Marie Deteneuille for Mimi Wade / Courtesy of The Lobby

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