MSGM Celebrates 10th Anniversary with Youthful FW19 Collection

Discover MSGM‘s Fall Winter 2019.20 advertising campaign featuring Florence Hutchings, Mae Lapres, and Rose Daniels captured on London’s rooftops by fashion photographer Elaine Constantine, with creative direction from Massimo Giorgetti. In charge of styling was Robbie Spencer, with cating direction from Barbara Nicoli & Leila Ananna.

“I like youth, but it’s not solely a question of aesthetics, because it captures a unique purity. MSGM is young, youth is my endless obsession” – Creative director Massimo Giorgetti.