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Paul Smith Recreates His First Shop for the Fall Winter 2019.20 Campaign

Discover Paul Smith’s FW19 ads featuring models Remington Williams, Benno Bulang and Jonas Glöer

Paul Smith
Photography © Theo Sion for Paul Smith

The rising star on the modeling scene Remington Williams teams up with Benno Bulang and Jonas Glöer for Paul Smith‘s Fall Winter 2019.20 advertising campaign lensed by fashion photographer Theo Sion. Styling is work of Max Pearmain, with art and creative direction from Ed Quarmby. In charge of beauty were hair stylist Syd Hayes, and makeup artist Hiromi Ueda. Casting direction by Araminta Markes.

The new campaign is photographed inside a stylised recreation of Paul’s first shop. One scene invites you inside a true-to-size replica of Paul’s original space on Byard Lane in Nottingham, while a second has the models step onto the shelves. Within this setting, the autumn/winter ’19 Paul Smith collection offers an updated take on traditional British outdoor clothing.

The women’s collection treads similar ground to the men’s. Strong overcoats are matched with colourful floral prints from the New Masters series. Jersey leggings and tops with a tonal leopard print add visual texture and subtle colour to classic looks. Warm trapper hats have been crafted from faux fur for men and women and are available in strong colours such as mustard and burgundy alongside the more traditional navy.

MATCHESFASHION.COM - US

Paul Smith
Photography © Theo Sion for Paul Smith
Paul Smith
Photography © Theo Sion for Paul Smith

See more of Paul Smith’s Fall Winter 2019.20 campaign on our MALEMODELSCENE.NET

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