Discover Roberta Einer‘s Spring Summer 2020 Collection, that revisits designer’s favourite childhood holiday memories, with the excitement one tends to get upon going away, presented on Friday, September 13th, during the ongoing London Fashion Week.
“Holiday dressing: it’s not necessarily always about the place we’re going, but about who we want to be once we’re there. Out it goes with the clothes that define our daily lives, making way instead for those that encapsulate the romance of postcard-perfect dressing: circa the vintage vistas and holiday heydays of the 1940s, 1950s and 1960s. The alluring styles synonymous with icons such as Sofia Loren and Monica Belluci. For clothes that will make this the best holiday ever, a cloud of enchanting memory akin to that of a first love or childhood nostalgia.
Traversing the underwater rugged textures of Cornwall with shots of the summer and shades of the beach; fitted 1990s-style corsetry, oversized tailoring, faded denim, loose pyjama styles and beautiful embroidered slips, it’s a light and breezy collection. Last season’s smocking story continues while hand-crochet among the knitwear once again nods to Einer’s Estonian heritage. Natural yarns trail in muted tones.
Italy surfaces as a significant stopping-off point. The oranges and lemons of its vibrant citrus ceramics feature across the collection as souvenir motifs. The coral, shells and organic sea shapes of its coast make for built-up embellishments, extravagant earrings and watercolour prints. While its vintage table cloths, combined with a hand-embroidered lace technique developed by Einer, are captured in the finale pieces inspired by wedding dresses from the 1940s and 1950s.“
Styling Victoria Young
Casting Emilie Åström
Make Up by Janelle Geason using Aveda Hair by Jon Reyman using Aveda Shoes Christian Louboutin for Roberta Einer Crystal Swarovski
Press Release Jessica Bumpus
Sound Design Jan Tomson Production Blonstein Production Press The Lobby London
Images Courtesy of © The Lobby London / Roberta Einer