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#PFW: BALENCIAGA Spring Summer 2020 Womenswear Collection

With Summer 2020 Demna Gvasalia re-imagines a corporate dressing


Georgian fashion designer Demna Gvasalia presented Balenciaga’s Spring Summer 2020 collection at the La Cité du Cinéma movie studios, during the ongoing Paris Fashion Week.

Spring Summer 2020 Womenswear


The collection re-imagines corporate dressing, no matter what one does as a job. According to show notes, instead of just models, the cast included architects, doctors, lawyers, gallerists, engineers. Imagined as New Fashion Uniforms, the looks transform a wearer in the way a uniform can.


Models of various career tracks interpret and play on beauty standards of today, the past, and the future. – from Balenciaga

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Unlike their archetypes, though, garments and accessories are made using unconventional processes. New Fashion Uniforms, for example, invent a powerful but convertible shoulder line, while other garments shift a pattern so that seams twist around the body. Seamless Tailoring introduces a new shape for suits in all styles. – from Balenciaga


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