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#PFW: BALENCIAGA Spring Summer 2020 Womenswear Collection

With Summer 2020 Demna Gvasalia re-imagines a corporate dressing

© BALENCIAGA

Georgian fashion designer Demna Gvasalia presented Balenciaga’s Spring Summer 2020 collection at the La Cité du Cinéma movie studios, during the ongoing Paris Fashion Week.

Spring Summer 2020 Womenswear

© BALENCIAGA

The collection re-imagines corporate dressing, no matter what one does as a job. According to show notes, instead of just models, the cast included architects, doctors, lawyers, gallerists, engineers. Imagined as New Fashion Uniforms, the looks transform a wearer in the way a uniform can.

© BALENCIAGA

Models of various career tracks interpret and play on beauty standards of today, the past, and the future. – from Balenciaga

Bally US
© BALENCIAGA

Unlike their archetypes, though, garments and accessories are made using unconventional processes. New Fashion Uniforms, for example, invent a powerful but convertible shoulder line, while other garments shift a pattern so that seams twist around the body. Seamless Tailoring introduces a new shape for suits in all styles. – from Balenciaga

© BALENCIAGA
© BALENCIAGA
© BALENCIAGA

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