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Dior Cruise 2020 Collection Pays Tribute to Diversity, Femininity & Freedom

Adesuwa Aighewi, Ana Barbosa, Jiali Zhao & Ruth Bell Star in Dior Cruise 2020 Campaign

Dior
Photography © Brigitte Niedermair for DIOR

Fashion photographer Brigitte Niedermair captured Dior‘s Cruise 2020 campaign featuring Adesuwa Aighewi, Ana Barbosa, Jiali Zhao, and Ruth Bell. In charge of styling was Isabelle Kountoure, with casting direction from Michelle Lee, and makeup by beauty artist Fred Farrugia.

Dior
Photography © Brigitte Niedermair for DIOR
Dior
Photography © Brigitte Niedermair for DIOR

Verging on monochromatic, each shot mutates into a hypnotic painting that expresses the powerful nature of the silhouettes. Dior’s codes, revisited via various collaborations, seem to fuse with the décor in order to better reveal their story and create a collective cultural heritage. The iconic Bar suit is dressed in wax fabric; the toile de Jouy is reinvented as a wild natural landscape, and the camouflage motif mixes with the signature Dior Oblique canvas: a fascinating, modern journey evoking the hybrid collective imaginations of the House and Africa.

Dior
Photography © Brigitte Niedermair for DIOR
Dior
Photography © Brigitte Niedermair for DIOR

For this collection, Maria Grazia Chiuri extended an invitation to Grace Wales Bonner, the English designer of Jamaican origin; the African-American artist Mickalene Thomas, the Moroccan women’s association Sumano and the Burkinabe couturier Pathé’O. Each of them created exclusive pieces.

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Dior
Photography © Brigitte Niedermair for DIOR
Dior
Photography © Brigitte Niedermair for DIOR
Dior
Photography © Brigitte Niedermair for DIOR
Dior
Photography © Brigitte Niedermair for DIOR
Dior
Photography © Brigitte Niedermair for DIOR
Dior
Photography © Brigitte Niedermair for DIOR
Dior
Photography © Brigitte Niedermair for DIOR

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