Discover Proenza Schouler White Label‘s Pre-Spring 2020 advertising campaign featuring Selena Forrest, Jackie Shuya Tan and Ottessa Moshfegh captured by fashion photographer Tim Elkaim. In charge of styling was Brian Molloy, with creative direction from Kevin Tekinel and Charles Levai, and casting direction by Rachel Chandler at Midland. Beauty is work of hair stylist Lucas Wilson, and makeup artist Seong Hee.
“It has always been a goal of ours to fully develop a well-rounded and balanced collection that mixes the high-end with the everyday in a way that speaks to both personal friends and to the customer we’ve developed over the years. A more casual lifestyle has always been true to who we are as individuals and true of many women in our lives. We are excited to finally have an entire range of easy, more casual things to offer. With White Label, we feel that we can now address both ends of the spectrum in a way that feels totally authentic to us and relevant to the way people dress today.” -Jack McCollough and Lazaro Hernandez