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AMIRI Brings Message of Peace, Togetherness & Love with SS20 Collection

With Spring Summer 2020 campaign AMIRI celebrates counterculture values of Woodstock ‘69

AMIRI
© AMIRI, photography by Jonas Lindstroem

Fashion photographer Jonas Lindstroem captured AMIRI‘s Spring Summer 2020 advertising campaign featuring models Mara Kaswampiro, Katya Bybina, Eduards Kraule, Jecardi Sykes, and Helio Tabaillon. Styling is work of Max Clark, with art direction from Jonny Lu Studio, and casting direction by Arianna Pradarelli.

AMIRI SS20
© AMIRI, photography by Jonas Lindstroem

Wrapped in a collective consciousness formed around a message of peace, togetherness and love, a co- ed model cast recline under the Malibu sun as hours melt into nature’s sinuous. No longer manifest, here, time can only be glimpsed via the sky’s gradient transition. Within this narrative, the Summer of Love liberation is echoed by relaxed tailoring and romantic silhouettes. As imagery transitions from dawn to dusk, it reflects the Spring-Summer 2020 palette of earthy tones and pastel gradients whilst also paying homage to Californian luxury.

AMIRI SS20
© AMIRI, photography by Jonas Lindstroem
AMIRI
© AMIRI, photography by Jonas Lindstroem
AMIRI
© AMIRI, photography by Jonas Lindstroem

Courtesy of © AMIRI

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