Italian fashion house Giuseppe Zanotti marks the beginning of the new decade with Spring Summer 2020 Beauty is Strength campaign, highlighting modern femininity and brand’s distinguished craftsmanship.
“This campaign really represents the authentic energy of the brand—sensual and self-confident. Set among gleaming waters, the overall effect is compelling, contemporary and arresting.” – designer Giuseppe Zanotti
“The campaign celebrates four key silhouettes, each one uniquely Giuseppe. First up the “Lillium.” Featuring a gorgeous, oversize leather-constructed lily, the new season sandal is inspired by couture craft and nature’s inherent beauty. Captured on deck—in a sea of shadows—the stand-out stiletto is a study in ease, elegance and all things chic. The “Catia” is deceivingly simply but utterly enticing. Crafted with a suggestive, cut-out heel, the sleek sandal exalts the foot with its flourish of straps and sensual minimalism.
For Spring 2020, all that shines is indeed gold. Channeling the ‘70s, the “Bebe” platform is a contemporary homage to a silhouette that is at once powerful and sassy. Yet in the world of Giuseppe Zanotti, sky-high isn’t the only expression of femininity. The “Phoebe” with its cheeky block heel, strong T-strap and dazzling crystal-encrusted floral brooch proves there is more than one way to turn heads.“
Courtesy of © Giuseppe Zanotti / KCD PARIS