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Jennifer Lopez & Kendall Jenner are the Faces of Versace SS20 Collection

January 13, 2020
in Ad Campaigns, Celebs, Female Models, Jennifer Lopez, Kendall Jenner, Mert + Marcus, Spring Summer 2020 Campaigns, Versace, Videos, Womenswear
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Jennifer Lopez
© Versace, Photography by Mert Alas & Marcus Piggott

Italian fashion house Versace enlists the one and only Jennifer Lopez, and reality star Kendall Jenner for their Spring Summer 2020 campaign captured by fashion photography duo Mert Alas & Marcus Piggott. In charge of creative direction was Ferdinando Verderi, with styling from Jacob K, set design by Mary Howard, and casting direction by Piergiorgio Del Moro. Beauty is work of hair stylist Garren, and makeup artist Lucia Pieroni.

“To me, Versace represents empowerment and putting something beautiful out into the world. It’s a dream to collaborate with my friend Donatella again on this gorgeous campaign.” – Jennifer Lopez

Jennifer Lopez
© Versace, Photography by Mert Alas & Marcus Piggott

“I am so proud Google Images was invented after Jennifer wore that dress. Today, we celebrate that moment that was possible thanks to this incredible woman!” – Donatella Versace

Jennifer Lopez
© Versace, Photography by Mert Alas & Marcus Piggott
Jennifer Lopez
© Versace, Photography by Mert Alas & Marcus Piggott
Jennifer Lopez
© Versace, Photography by Mert Alas & Marcus Piggott

“Set in a contemporary, tech-driven landscape, looks from the collection are surrounded by the results of a futuristic holographic search webpage. Jennifer Lopez and Kendall Jenner type their own names into the search bar as emblems of an age in which we define our self-image by what we choose to portray online – in effect making the screen the real mirror of our time. Masters of their own sensuality, the two showcase their most brave and liberated selves, blurring the line between the private and public sphere.“

Kendall Jenner
© Versace, Photography by Mert Alas & Marcus Piggott
Kendall Jenner
© Versace, Photography by Mert Alas & Marcus Piggott
Kendall Jenner
© Versace, Photography by Mert Alas & Marcus Piggott
Tags: actressad campaignscelebsSS20VideosWomenswear
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