Discover Alejandra Alonso Rojas‘ Fall Winter 2020.21 collection inspired by a portrait of her Great Aunt Pilar, colors of Francisco de Goya’s portrait of Dona Teresa and minimalism of Meredith Frampton’s ‘Marguerite Kelsey‘, presented during the recently finished New York Fashion Week.
“Hand dying with natural elements has always been a signature and personal process for Alejandra Alonso Rojas. For her eponymous fall 2020 runway collection, Alejandra embraces mother nature by gathering discarded roses, eucalyptus, and hibiscus leaves to use as the foundation for her silk fabrics. This technique of hand rolling, steaming and then freezing each piece of petal-embedded silk results in a one of a kind motif, and much like snowflakes, no two garments are ever the same.
This season, Alejandra Alonso Rojas collaborates with Chloe Gosselin to create the perfect footwear accompaniment to her hand eco-dyed ready to wear collection. The introduction of a new square toe along with Chloe’s signature ruching detail in earth tones echoes Alejandra’s forever focus on quality, craftsmanship and effortless luxury. Alejandra also features Monica Sordo’s jewelry designs on the runway this season. Monica’s use of dynamic angles and deep dimension in her jewelry act as the perfect foil against Alejandra’s collection of vibrantly flowing hand dyed silks.“
Art Direction Francesco Sourigues & David Vivirido
Styling Gabrielle Marceca
Casting Kegan Webb
Production Schanel Bakkouche. SBF Creative
Jewlery Monica Sordo
Footwear Chloe Gosselin x Alejandra Alonso Rojas
Makeup Uzzo for NARS Cosmetics
Skin care Linne
Hair Mathew Curtis
Nails Stop embassy managegement
Public Relations Karla Otto
Courtesy of © ALEJANDRA ALONSO ROJAS / Karla Otto