Seoul-based eyewear brand Gentle Monster has reveled its 2020 collection campaign My Mars created by London-based artist Matthew Stone.
The collection features new styles and additional colourways following its first release, stretching the brand’s unique aesthetics through the extensive range of frames and designs.
Gentle Monster approaches the eyewear in this collection in a new perspective, unveiling a world created by sub-conscience through the voice within. Unraveling a realm of space visible to those who are unafraid, the outcome, MARS, is the medium of endless imaginative possibilities.
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[New Campaign MY MARS] Introducing the first episode of our new world; MY MARS. Gentle Monster’s eyewear collection is interpreted into unique visuals of analogue and digital reconciliation by London-based artist Matthew Stone. Visit Gentlemonster.com and official flagship stores for more information. ⠀ Artist @matthewstoneart ⠀ ‘마이 마스’ 컬렉션을 통해 젠틀몬스터가 선보이는 새로운 세계를 경험해보세요. 런던 베이스의 아티스트 매튜스톤이 만들어낸 유일무이한 세계 속에서 아이웨어는 새로운 방식으로 표현됩니다. ‘마이 마스’ 캠페인 속의 제품들을 gentlemonster.com과 플래그십 스토어에서 만나보세요. ⠀ #MYMARS #MatthewStone #GentleMonster
Matthew Stone mixes traditional painting techniques with modern techniques to create digitally manipulated and extraordinary eyewear. Stone’s interpretation of MARS surpasses mere materialistic elements and reveals the way he sees the world. – Gentle Monster