Camera Nazionale della Moda Italiana presented the initiative “China, We Are With You” as part of the opening of Milano Moda Donna. The emerging Chinese designer Han Wen had the honor to open this season’s Milan Fashion Week, with the fashion show for his Fall Winter 2020.21 collection.
The initiative China, We Are With You is thought to share a message of closenss, trust and strength. The Fashion World needs to create bridges and not walls, for this reason we decided to use the most advanced technology to bring the experience of Milan Fashion Week to the Chinese world. As CNMI, opening our Fashion Week with Han Wen’s fashion show is an important and strong message and we are extremely glad to virtually host eight emerging Chinese brands at our Fashion Hub – Carlo Capasa, Chairman of Camera Nazionale della Moda Italiana
“The initiative is designed to highlight the importance of informing and working together globally to contain the epidemic but above all to turn a worldwide alarm into a wave of solidarity that will bring down barriers. Camera Nazionale della Moda Italiana developed this campaign to enable the Chinese fashion world, which won’t be able to be physically in Milan because of the emergency and travel restrictions, to enjoy the experience of Fashion Week. Thanks to new technologies, CNMI will be broadcasting the shows and other highlights of Milano Fashion Week in streaming and creating special tailor-made content in collaboration with local platforms. Sino-Italian Fashion Town by Chic Group is actively participating in the project and eight emerging Chinese brands will be presented in CNMI’s Fashion Hub in La Permanente.“
Courtesy of © Camera Nazionale della Moda Italiana / Han Wen / Karla Otto