Fashion photographer Jamie Hawkesworth captured Prada‘s Spring Summer 2020 campaign starring Freja Beha, Sara Blomqvist, Anna Ewers, Berit Heitman, Ruiqi Jiang, Ashley Radjarame, Kyla Ramsey, Charlotte Rose, Miriam Sanchez, and Zso Varju. In charge of creative direction was Ferdinando Verderi, with styling from Olivier Rizzo, and casting direction by Ashley Brokaw. Beauty is work of hair stylist Anthony Turner, and makeup artist Dick Page.
“The multitude characterizes Prada, an ever-shifting landscape of meaning, endlessly reinterpreted – not one woman, but many, changing ceaselessly, a reflection of fashion itself. Like the identity of women today, the identity of Prada too is fluid, fluctuating, open to interpretation – confounding explanation, eschewing rhetoric, refuting definition. Prada is simultaneously complex and simple, singular yet multi-faceted.
The Prada Spring Summer 2020 womenswear campaign offers a multitudes of views and perspectives that reflect that dichotomy – of the ever-shifting landscape of women that constantly inspire, and of the plurality of definitions of Prada.“
See Prada’s menswear campaign with Frank Ocean, Austin Butler and Nicolas Winding Refn on our MALEMODELSCENE.NET