Shiatzy Chen Spring Summer 2020 Mystic Mystery In Bamboo Labyrinth

Models Vika Evseeva, Dasha Konte, Xiaoqian Xu and Anthony Chen star in Shiatzy Chen‘s Spring Summer 2020 Mystic Mystery In Bamboo Labyrinth campaign by fashion photographer Nhu Xuan Hua. In charge of set design was Paulina Piipponen. Beauty is work of hair stylist Jun Tsai, and makeup artists Hungyi Lu and Justinsionlu.

“Deep into the quiet bamboo forest, there is no escape from the mystic sphere. A group of youngsters was drawn by certain mystical force, shuffling through reality and fantasy, baffling their way into the labyrinth of consciousness, self and other lapsing one another, each decision in life leading to a different ending. The first Shiatzy Chen campaign video ‘Mystic Mystery In Bamboo Labyrinth’ presented in non-linear narrative structure and an abstract expression of bamboo forest, manifests the necessity and probability led by the impact of butterfly effect. An unconventional interpretation of campaign videos and a fresh take to present the brand.“

Director / Photographer Nhu Xuan Hua
Director Of Photography Marc Pritchard
Video Editor Francesco Roma
Set Designer Paulina Piipponen
Music / Sound Design Tzekin
Hair Artist Jun Tsai
Make-Up Artist Hungyi Lu, Justinsionlu
Models Vika Evseeva, Dasha Konte, Xiaoqian Xu & Anthony Chen
Courtesy of © Shiatzy Chen / Catherine Miran