Discover Tommy Hilfiger‘s Spring 2020 collection, that celebrates sustainability, inclusivity and diversity, presented on Sunday, February 16, during the ongoing London Fashion Week.
The event builds on the success of Tommy Hilfiger’s signature “See Now, Buy Now” approach, with runway looks immediately available across an ecosystem of shoppable channels in more than 70 countries.
Read more after the jump:
This season, TOMMYNOW is stripped back to what matters most, taking audiences on a sensory journey that celebrates Tommy Hilfiger’s sustainability vision to create fashion that wastes nothing and welcomes all. In a homecoming for the British racing driver, Tommy Hilfiger and Lewis Hamilton present their most sustainable TommyXLewis collection to date, with over 75% of styles sourced more sustainably, including using 100% organic cotton, recycled materials, down alternatives and low-impact denim washes.
This season celebrates loyalty: to who you are, what you believe in, and where you want to go. Tommy Hilfiger and Lewis Hamilton’s fourth collaborative effort is the embodiment of this shared value – a word tattooed on the global brand ambassador’s arm, and a guiding virtue throughout the Spring 2020 collections and runway experience. – from Tommy Hilfiger