Top model Luma Grothe stars in Superdry‘s Spring Summer 2020 campaign captured by fashion photographer Boo George. In charge of styling was Raphael Hirsch, with beauty from hair stylist Kei Terada, and makeup artist Florrie White. For the advertisement Luma was joined by Louis Baines.
“Our icons, your way. Showcasing Superdry’s new direction, the BE ICONIC range champions crisp tailoring and classic military styles, which are reimagined to feel current #SDMYWAY“