SAINT LAURENT Announces its Own Schedule for 2020

French fashion house Saint Laurent decided to skip 2020 Paris Fashion Week and present its collections following their own calendar. Due to the CoViD-19 pandemic, creative director Anthony Vaccarello and Saint Laurent will focus on their own rhythm, and show collections ‘following a plan conceived with an up-to-date perspective, driven by creativity.’

Related: SAINT LAURENT Spring Summer 2020 Collection

“Conscious of the current circumstance and its waves of radical change, Saint Laurent has decided to take control of its pace and reshape its schedule. Now more than ever, the brand will lead its own rhythm, legitimating the value of time and connecting with people globally by getting closer to them in their own space and lives. With this strategy firmly in place, Saint Laurent will not present its collections in any of the pre-set schedules of 2020.“

 

 

 

 

 

 

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Conscious of the current circumstance and its waves of radical change, Saint Laurent has decided to take control of its pace and reshape its schedule. Now more than ever, the brand will lead its own rhythm, legitimating the value of time and connecting with people globally by getting closer to them in their own space and lives. With this strategy firmly in place, Saint Laurent will not present its collections in any of the pre-set schedules of 2020. Saint Laurent will take ownership of its calendar and launch its collections following a plan conceived with an up-to-date perspective, driven by creativity.

A post shared by SAINT LAURENT (@ysl) on Apr 27, 2020 at 12:38am PDT