Camera Nazionale della Moda Italiana has announced the first Digital Fashion Week to be held in Milan from July 14th to July 17th. A digital calendar promoting men’s and women’s collections is a concrete response to the need for promotion of brands and business. CNMI will be proposing a digital platform featuring photographic and video content, interviews and backstages.
Our development of a Digital Fashion Week is a concrete response to the situation we are facing, as it enables us to continue along the path we chose in February with our “China, we are with you” initiative. In this time of adversity, it is vital to enable all the companies to present their Spring/Summer 2021 men’s collections and Spring/Summer 2021 men’s and women’s pre-collections during the Digital Fashion Week in July. Our objective is both to support the restart of the entire fashion industry and to reach out to the media, buyers and the entire fashion community with a huge array of content designed for all the players in the system. For us, in this initiative, it’s an important result to be bringing together for the first time also a section dedicated exclusively to supporting showrooms and buyers. – commented Carlo Capasa, president of Camera Nazionale della Moda Italiana.
The first to be presented on the digital calendar are Spring Summer 2021 men’s collections and Spring Summer 2021 men’s and women’s pre-collections.
To support young Brands, which is more important than ever in times of economic crisis like the present, CNMI will be funding the production of digital content for emerging brands.