American jewelry house Tiffany & Co. presented their new Tiffany T1 collection, that celebrates one’s connection to themselves, with brand’s latest campaign featuring supermodels Freja Beha Erichsen, Adut Akech, and Vittoria Ceretti.
“The goal was to reinvent the ‘T’ motif in a new bold symbol that felt very modern. The stones nest into each other evoking a honeycomb pattern. This reduces the amount of metal, allowing for larger diamonds and therefore greater sparkle.” – Reed Krakoff, Tiffany & Co Chief Artistic Officer
