There are plenty of new trends to experiment and fall in love with this season. In today’s series of SS20 must-haves, we bring you Salvatore Ferragamo’s Viva Bow bag. Youthful, modern and versatile, it is the latest addition to the Viva family.
Continuing Ferragamo’s heritage of innovation, the Viva Bow bag uses the design language of brand’s past to articulate it for the future. The result is a design both timeless and of its time: a contemporary classic.
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The Viva Bow bag is born from the success of the Viva shoe, which came into the world in 2019. Like the Viva Bow bag, that shoe was designed by Creative Director Paul Andrew to reflect the aesthetic lineage of the house by referencing the classic Vara, which was created by Fiamma Ferragamo and launched in 1979.
The Viva Bow bag is the latest addition to a new generation of Ferragamo design that forwards our house’s storied heritage of innovation. As with the Viva shoe, our starting point was the realisation that while each new generation is distinct, individual and shaped by its time, every new generation also begins in a context created by that which came before it. – said Creative Director Paul Andrew
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