Designer Olivier Rousteing presented BALMAIN‘s Pre-Fall 2020 womenswear collection, inspired by the brand’s archives, especially by Pierre Balmain’s modern vision and designs during the postwar years.
PRE-FALL 2020 COLLECTIONS
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Fashion photographer Robi Rodriguez captured Balmain‘s Pre-Fall 2020 lookbook featuring models Skylar Tartz, Tosin Olajire, and Yvonne Bevanda. In charge of creative direction was Julien Gallico, with set design from A + V Studios. Beauty is work of hair stylist Paolo Soffiatti, and makeup artist Samira Goyette.
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Above all, this offering is inspired by the timelessness that defines M Balmain’s greatest designs. As we flipped though photo after photo, my team and I kept remarking to ourselves how his classic looks still remain as fresh today as they must have first appeared decades ago it’s easy to see how our founder’s designs, paired with sleek patent-leather accessories or favorite denims, could be easily adapted to today. That timelessness is, of course, a key component of true luxury fashion and an important reason why this house has such an incredible history. – Olivier Rousteing
