Designer Hiroyuki Fujita unveiled JieDa‘s Spring Summer 2021 Entitlement collection, that brings back fun and pleasure with fashion, and celebrates self-confidence and rediscovery of one’s values. The collection was presented with the fashion movie directed by Yohei Haga, as part of Milano Digital Fashion Week.
Everybody has the right to enjoy fashion. 2020 almost made me forget how to enjoy fashion. It made me think of myself when I was a teenager, a very sensitive one. I wanted to define my territory, I wanted to be popular, I wanted to grow up and be seen as an adult by adults. – Hiroyuki Fujita.
Courtesy of © JieDa