LAZOSCHMIDL Spring Summer 2021 Collection

Fashion brand LAZOSCHMIDL presented their Spring Summer 2021 Margarita collection, that was inspired by an idea of a romantic B-movie – where two heroines take a road trip to explore love and independence. On their adventure they visit places ranging from cheap hotel pools and fast food restaurants to karaoke bars. The collection features looks for the complete cast of this imaginary movie. Fashion photographer Florian Dezfoulian captured LAZOSCHMIDL‘s Spring Summer 2021 lookbook, with styling from Emma Thorstrand. Video directed by Johan von Reybekiel.

SPRING SUMMER 2021 MENSWEAR COLLECTION

“A majority of outfts are tailored in swimwear fabrics made of recycled PET bottles allowing their future wearer to jump into the pool fully dressed.Cow-print ensembles, retro stripes and lurex glitter biker shorts underline the overall nostalgic vibe – while hand-dyed denim, sheer organza shirts and sequin applications add a touch of indulgence. We see the return of the iconic Lazoschmidl butterfy as well as a movie poster print by New York based photographer and painter Scott Csoke.“- from Lazoschmidl

Photographer: Florian Dezfoulian
Film: Johan von Reybekiel
Styling: Emma Thorstrand
Music: Carl Hjelm
Special Thanks Stefanie Ravelli, Emma Harling, Mathias Fältmarsch, Fredrick Hedenros, Christoffer Sundqvist, Hendrik Schmandt,
Marju Letho, Staffan Sigvard
Courtesy of ©LAZOSCHMIDL / TOTEM FASHION