Discover PRADA‘s Fall Winter 2020 Tools Of Memory campaign, that is proposed as an action. Fashion house Prada and auction house Sotheby’s teamed up for an online auction, which will take place in October, the auction pieces include garments, photographic prints, show invitations, and runway decor from the brand’s Winter Fall 2020 shows. Proceeds generated will be donated to Unesco‘s educational projects.
Prada‘s Fall Winter 2020 campaign features backstage photography from the shows lensed by Daniel Arnold, Gigi Hadid, Phil Meech, and Kevin Tachman. In charge of styling was Olivier Rizzo, with creative and video direction from Ferdinando Verderi.
Models starring in the campaign are Mensah Benjamin, Berend Blom, Sara Blomqvist, Lexi Boling, Maximilian Bungarten, Thibaud Charon, Meghan Collison, Shin Dongyeon, Bangali Drammeh, Daan Duez, Freja Beha Erichsen, Maty Fall, Roman Fironov, Kaia Gerber, Jonas Glöer, Gigi Hadid, Theresa Hayes, Kat Hessen, Nera Jezidzic, Marvin Kivisalu, Jacob Lepp, Shuping Li, Fia Ljungstrom, Benoni Loos, Viktoria Lulko, Elhadji Mar, Sculy Mejia, Licett Morillo, Hannah Motler, Paavo Pakkanen, Laura Reyes, Max Townsend, August Traumanis, Rianne Van Rompaey, Anok Yai, Shaoqi Zeng.