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Bella Hadid Stars in Burberry’s First Ever Bag Campaign

Riccardo Tisci has unveiled the first ever bag campaign for the brand’s latest signature style, the Pocket Bag.

© COURTESY OF BURBERRY / INEZ AND VINOODH

Bella Hadid is a star of Burberry’s first ever bag campaign, showcasing the brand’s newest signature style, the Pocket Bag. The campaign, shot by the legendary duo Inez and Vinoodh and styled by Katy England, highlights the new silhouette in a series of images inspired by the Burberry Animal Kingdom, with Hadid posing alongside various big cat figures.

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© COURTESY OF BURBERRY / INEZ AND VINOODH

It was so amazing to see Bella Hadid bring this to life as the panther. She has this fierce power and raw femininity that perfectly embodies the animal spirit.
– said Ricardo Tisci on choosing Bella Hadid for the campaign.

© COURTESY OF BURBERRY / INEZ AND VINOODH

SHOP THE BAG:

© COURTESY OF BURBERRY / INEZ AND VINOODH

SHOP THE BAG:

© COURTESY OF BURBERRY / INEZ AND VINOODH
© COURTESY OF BURBERRY / INEZ AND VINOODH
© COURTESY OF BURBERRY / INEZ AND VINOODH

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Photography by Ren Hang at Fondazione Sozzani

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