Models Aaron Altaras, Pricela-Pricina Januario, Céline Thümler, and Yannick Zhou star in MCM‘s Fall Winter 2020.21 campaign captured by fashion photographer Timothy Schaumburg. In charge of styling was Dogukan Nesanir, with set design from acteTM, and casting direction by Kyra Sophie. Beauty is work of hair stylist Kalle Eklund, and makeup artist Patrick Glatthaar. Video direction by Felix Aaron, still life photography by Caroline Fayette.
“In Hypertechnoreality 2020 we follow a clan of four individuals interchanging between realms on and offline, moving through virtual destinations and the spaces in between. No longer confined to an avatar, they have become creators of a new world, a new reality.” – From MCM