Fashion photographer Mark Luckasavage captured Steve Madden‘s Pre-Fall 2020 Madden In The House campaign starring models Charlie Nishimura, Dien Kim, Grace Kennedy, and Tatiana Williams. In charge of creative direction was Matthew Ellenberger, with casting direction from Ricky Michiels, and production by Alex Williams.
“For Pre-Fall 2020, Steve Madden sought to collaborate with a group of people based in our hometown of New York City – “home” being the operative word. In today’s world, home means something different to everyone. It can prompt nostalgic reflection or remind you of certain people and moments in time. “Home”comes in different shapes and sizes: a city, a house, an apartment, or simply a bedroom that you find solace in. It might elicit a mix of emotions, but it always highlights your personality, identity, and stylistic choices.” – from Steve Madden.