The Ideal Men short film created for Bianca Saunders by fashion photographer Daniel Sannwald challenges menswear’s overwhelming masculinity. For Spring Summer 2021 London Fashion Week has encouraged designers to challenge themselves and think into a more gender neutral direction. While some designers such as Margaret Howell and Vivienne Westwood have mastered the unisex looks for years the new generation which Saunders is part of are shaping the idea in a wastly different manner.
In addition to the short film Bianca Saunders has presented the collection with a 19 outfit lookbook session. You can see the whole collection in gallery: