Fashion brand BOSS presented the Spring Summer 2021 collection, that explores the current state of fashion, focusing on craft, color, and artistry, on September 25th, with an outdoor show at the Palazzo del Senato, and livestream on TikTok, as part of Milan Fashion Week. The collection was also inspired by the work of London-based artist William Farr. The colorful and expressive looks celebrate the enduring confidence, elegance, and strength of the BOSS woman.
“The show continues a decisive move towards casualization, revealing a sportier, younger vision of the BOSS man and woman. Men’s hoodies, sneakers, drawstring pants, and bomber jackets all find a place on the runway. Looks for her feature ruching, eyelets, and utilitarian details. BOSS dedication to craft is evident, with many materials sourced in southern Germany, while embroidery and laser-cutting draw the eye to the detail of the pieces. Simple shorts, wide-leg pants, and super-soft knits lend the collection a more easygoing feel than ever before. A refreshing palette of blues, vivid emerald and soft rose enhances this new attitude, along with shades of sand, cream, and forest green.” – From BOSS
Show Design Chameleon Visual Ltd
Show Production Duplus
Collection Coordination Eyesight Group
Stylist Womenswear Ludivine Poiblanc
Stylist Menswear Ellie Grace Cumming
Make-up Diane Kendal
Hair Paul Hanlon
Casting Director Piergiorgio Del Moro / PG Casting
Music Sebastien Perrin
Front of House Karla Otto Agency
Videography IDI Production
Light Satore Studios
Runway Photography Giovanni Giannoni, Aitor Rosas, Stephan Knau
Front Row Photography Stefania D’Alessandro, Vittorio Zunino Celotto
Red Carpet Photographer Stefania D’Alessandro, Vittorio Zunino Celotto
Backstage Photography Gio Staiano
Arrivals Photography Patrick Domingo
Social Media Production Ann-Kristin Röhrs, Patrick Domingo
Models Abby Champion, Adut Akech, Ajok Madel, Alberte Mortensen, Alexander Gudmundsson, Alpha Dia, Amar Akway, Babacar N’doye, Braien Vaiksaar, Callum Stoddart, Cyrielle Lalande, Daan Duez, Denise Ascuet, Dries Haseldonckx, Eliot Moles le Bailly, Evie Harris, Felice Nova Noordhoff, Freek Iven, Hannah Motler, He Cong, Irina Shayk, Jakob Zimny, Jean Augnet, Jeranimo van Russel, Jeremiah Berko Fourdjour, Jonas Glöer, Laiza de Moura, Leon Dame, Ludwig Wilsdorff, Lulu Tenney, Maggie Cheng, Maike Inga, Malick Bodian, Malika Louback, Mathilde Henning, Maty Fall, Maurits Buysse, Mel Van Roemburg, Mica Argañaraz, Mika Schneider, Mona Tougaard, Nico Mary, Nigel Herrenauw, Ole Dautzenberg, Ottawa Kwami, Patrick Waldron, Penelope Ternes, Quinn Mora, Rachel Marx, Rishi Robin, Sacha Quenby, Savannah Huitema, Sculy Mejia, Serge Sergeev, Valentin Caron, Xu Meen, Yura Nakano
