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PFW: MAME KUROGOUCHI Spring Summer 2021 Collection

With Window collection, Mame Kurogouchi takes us on a journey through designer’s memories

MAME KUROGOUCHI
©MAME KUROGOUCHI, Photography by Yuichiro Noda

Mame Kurogouchi presented the Spring Summer 2021 Window Collection, that explores memory and dreams, and the layers of emotions they leave behind – not just the recollections of beautiful scenes, but also an uneasy and eery feelings. The collection was inspired by windows and curtains – the things people show and the things they hide. The SS21 collection that brings feelings of nostalgia for the past, was shown with a video directed by film director Yoshiyuki Okuyama, as part of Paris Fashion Week.

SPRING SUMMER 2021 WOMENSWEAR COLLECTION

As I was left working from home, I found myself staring at windows all the time, seeing the hourly, daily changes outside my window or the curtain softly swelling in the gentle spring breeze. I remembered the curtain at my grandmother’s – how beautiful it is, especially when transmitting, welcoming subtle light in the room in the morning and evening. These curtains have been there since I was a child, and have still not changed. It’s still there. Every time I see it, I remark on how beautiful it is, and found that my mother and grandmother think so too. It’s strange that curtains can retain their beauty over generations, and that any generation could appreciate the same ones. In my own work, this is also the kind of feeling I want to create, something timeless that could be passed on and appreciated by different generations.

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MAME KUROGOUCHI
©MAME KUROGOUCHI, Photography by Yuichiro Noda
MAME KUROGOUCHI
©MAME KUROGOUCHI, Photography by Yuichiro Noda
MAME KUROGOUCHI
©MAME KUROGOUCHI, Photography by Yuichiro Noda

When I see the windows of other houses –square, circle, French, with or without curtains – I wonder what kind of lives these people have. This was another form of journey for me, a journey through my memories, and I dug into them to go on my own journey to keep telling a story. Every day, I thought back to the places I visited and the different scenery, and I would keep sketching fictional windows on my notebook to design fabrics and garments to match with the window – or life – existing beyond the frame. Offices were still not open, so I draped my home’s curtains on myself, thinking they would be a nice dress. Voluminous arms and the many, many tucks applied to body or hood came from this experiment. Clothes are to people what curtains are to windows.” – Mame Kurogouchi

MAME KUROGOUCHI
©MAME KUROGOUCHI, Photography by Yuichiro Noda
MAME KUROGOUCHI
©MAME KUROGOUCHI, Photography by Yuichiro Noda
MAME KUROGOUCHI
©MAME KUROGOUCHI, Photography by Yuichiro Noda

Director: Yoshiyuki Okuyama
Camera: Hinako Kotaki
Lighting: Takuma Saeki
Styling: Mame Kurogouchi
Model: Miho Shida
Hair & Make-up: Yoshikazu Miyamoto
Music: Seiho
Colorlist: Yuji Ito
Offline Editor:Ro Hakuhi
Online Editor: Shunsuke Endo
Producer: Wataru Watanabe,Toshiomi Nakakimura
Production: CEKAI

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