HelmutLang has collaborated with Paris based stylist Helena Tejedor on a photo series featuring Fall Winter 2020 collection. The stylist has commissioned three artists of her choice to interpret HelmutLang’s collections – Carlota Guerrero, Paul Mpagi Sepuya, and Mohamed Bourouissa.
See more after the jump:
I wanted to choose three artists that were very different in their aesthetics and approach to photography, yet that somehow made sense together.
– Tejedor says.
The photographs showcase the HelmutLang AW20 womenswear offering, with a particular focus on dresses, tops, leggings in seamless fabrics, double needle ribs, and scala jersey.
Carlota Guerrero is an artist I truly admire. The distinctly female energy and power that comes out of her performances and photography are electrifying. As a woman, when you look at her images they immediately take you into a safe space, where you are surrounded by outstanding beauty and female strength. She came up with a concept for us that was about introspection, dreaming and total calm. Carlota casted the women herself and many of them are her friends and muses, so when we were all together it brought a real feeling of sisterhood to the room. – Helena Tejedor explains.
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