Supermodel, entrepreneur and philanthropist Karlie Kloss co-created her first collection with Adidas, that aims to inspire and elevate the next generation of women. The collection was made from a high-performance recycled materials, and it creates balance between performance and comfort. From start to finish collection was created by all-female line-up.
Fashion photographer Shaniqwa Jarvis captured adidas x Karlie Kloss campaign featuring Kode With Klossy alums Alexis Williams and Elysha Ang. In charge of styling was Shibon Kennedy, with beauty from hair stylist Jacob Rozenberg, makeup artist Hung Vanngo, and manicurist Maki Sakamoto.
Sustainability was key to our process. Jo and I incorporated adidas cutting-edge recycled materials to reflect both the brand’s dedication to innovation as well as our young athletes’ commitment to a more sustainable future. I hope this collaboration inspires the next generation of women to use sport to fuel their passions and achieve their ambitions. – Karlie Kloss
Karlie’s passion for sport, fashion, tech and innovation, and her ongoing commitment to creating opportunities for young women through personal projects like Kode With Klossy, make her the perfect partner in the adidas family to collaborate on a fresh collection that inspires women everywhere to embrace sport to foster a strong body and mind. – Jo Aberg, VP of design at Adidas
The adidas x Karlie Kloss collection will be available on adidas.com from December 1, 2020, with additional seasonal drops launching in 2021.