Luxury house GUCCI presented their Gift 2020 campaign, that was inspired by a retro holiday office party, set in the in the 90’s, lensed by fashion photographer Mark Peckmezian, with creative direction from Alessandro Michele. In charge of art direction was Christopher Simmonds. Stars of the campaign are Dwight Hoogendijk, Lamine Lo, Li Shirui, Matïss Rucko, and Tom Atton Moore among others. Film directed by Akinola Davies Jr.
“When the clock strikes five, Gucci-clad co-workers transform into festive clubgoers. In between joining the conga line the colleagues unwrap gifts from the line-up, including wooly GG jacquard scarves and hats, and GG Marmont bags and the Gucci Tennis 1977 sneaker in multi-color metallic sequins.” – From Gucci