Designer Matthew M. Williams presented GIVENCHY Pre-Fall 2021 collection, that explores contrasts – both strident and subtle. The collection mirrors today’s world, but still embraces classicism.
Models Malika Louback, Martyna Budna, and Sihana Shalaj star in the lookbook lensed by fashion photographer Heji Shin. In charge of styling was Lotta Volkova, with art direction from Peter Miles, and casting direction by Rachel Chandler. Beauty is work of hair stylist Gary Gill, and makeup artist Inge Grognard.
Ultimately, what I am trying to do in the Givenchy collections is reflect today’s world. I appreciate a certain material experimentation and an intense contrast in clothing that could only be achieved and exist now. At the same time, we embrace tradition, the techniques of the salon and timelessness; these distinct elements are not mutually exclusive. The clothing is not disposable or dictatorial, instead we want it to become central to a person’s sense of their own style, and build each season. It’s an idea of a more personal luxury, of simultaneous formality and informality, construction and comfort; it’s the luxury of people wearing clothes, not clothes wearing people. – Matthew M. Williams, Creative Director, Givenchy